This is from Humanity+ @San Francisco, 2012.
The Power of Science Narrative to Teach, Excite, and Inspire Action
As science communicators, we need to do more than just entertain — we need to inform; to persuade; to inspire action. One of the biggest challenges in selling ideas about radical science and technology is engaging and exciting an audience in a way that is non-threatening, believable, and structured in a way that they can relate to personally. You want to get people on-board and excited about your ideas, but if you take it too far on the awe-spectrum without getting that personal connection, it may seem too much like science fiction, and not like something that is easily adoptable for them, in their lifetime. Good science communication is more than just making science accessible — more than just losing the jargon, and more than just reaching out to new audiences. The best science communication uses facts intertwined with a compelling narrative — a delicate balance of awe and reality — that people can relate to on a personal level. If the story feels personally relevant, and they can see themselves as part of the story, then people will be more willing to not only entertain those ideas, but to take action as well.